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Badminton Horse Trials appoints Freemans as public foods and drinks associate

  • FOOD

Badminton Horse Trials has appointed Freemans Occasion Companions as its new foods and drinks associate throughout its public catering providing forward of the 2023 occasion.

The Gloucester-based occasion specialist is now the foremost supplier of the Badminton Horse Trials public catering together with meals, ice cream, scorching drinks, confectionery and bars.

Underneath the brand new partnership, the enterprise will even be deploying cutting-edge POS fee options, seating and eating infrastructures throughout the meals courts.

Freemans Occasion Companions helps over 400 of the UK and Europe’s greatest occasions and venues equivalent to Silverstone, Lord’s Cricket Floor, Twickenham, London Stadium and the BMW PGA Championship.

It was its place, as a number one occasion options supplier and its confirmed monitor report of enhancing the patron expertise at occasions that helped safe this new contract.

Jane Tuckwell, occasion director of Badminton Horse Trialsstated: “The Freemans Occasion Companions workforce has confirmed time and time once more that they’ll create bespoke meals and beverage choices which completely match an occasion and its viewers. This was an important issue for us when choosing a associate for the Badminton Horse Trials as now we have a really particular demographic.

“Equally, we have been impressed by their historical past of delivering excessive quantity in reside environments whereas sustaining distinctive high quality and repair ranges. As we stay up for what guarantees to be a momentous 2023, we’re extremely blissful to have Freemans Occasion Companions with us on this journey.

“The 2023 Badminton Horse Trials, introduced by Mars Equestrian, timetable has been scheduled to enrich the upcoming coronation of King Charles III and the Queen Consort, with the dates being shifted to 4-8 Could. There will likely be a break in the course of the second day (Saturday sixth Could) so everybody can watch the Coronation on the massive screens situated within the catering areas.

Jane added: “With this 12 months’s occasion coinciding with the Coronation, it will likely be a celebration of the very best of British in essentially the most great and historic means. This will likely be represented throughout the occasion.”

Badminton Horse Trials is certainly one of simply seven five-star equestrian occasions on this planet, with greater than 180,000 folks attending over the 5 days. 5-star is the best stage of eventing competitors, the place the perfect horses and riders within the sport compete in opposition to one another in three phases: dressage, cross-country and present leaping.

Stephen Freeman, Freemans Occasion Companions CEOadded: “Right here at Freemans Occasion Companions, we’re proud to associate with the UK and Europe’s most iconic occasions and venues, and thrive to ship excellent buyer experiences which are bespoke to every occasion. We’re extremely thrilled to be beginning on this journey with the Badminton Horse Trials.

“Not solely is it one of many main occasions of its variety wherever on this planet, with hundreds of attendees and the best stage of competitors, but it surely’s proper right here in our residence county of Gloucestershire within the superb grounds of Badminton Park.”

Freemans Occasion Companions is a family-owned enterprise, established in 1975 by Stephen Freeman Senior. The corporate has grown from a single fish and chip outlet at Silverstone to now working throughout a variety of iconic occasions and venues, from sporting occasions and tournaments to music festivals and immersive experiences.

Over the previous 45 years, the enterprise has grown to succeed in over 15 million folks at greater than 400 occasions annually throughout the UK and Europe.

Final week, Punchline reported that Freemans Occasion Companions had signed a multi-year strategic partnership with Quorn, the UK’s No. 1 meat-free model.

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