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TodayTix Group Acquires Secret Cinema, the Wildly Common Immersive Movie & Tv Expertise Firm


NEW YORK–(BUSINESS WIRE)–TodayTix Group, the worldwide e-commerce chief for cultural experiences, right this moment introduced that it has acquired Secret Cinema, the London-based leisure firm that focuses on immersive movie and tv occasions.

Secret Cinema’s reputation has exploded over the previous 10 years. The corporate has bought over a million tickets to greater than 50 reveals, secured a multi-year, multi-title cope with Disney (kicking off with Guardians of the Galaxy), and produced experiences with main film studios together with Marvel, Common, Paramount, Lionsgate, Sony, Netflix, and Eon Productions. Secret Cinema’s newest reveals have attracted large audiences, with Royal On line casino reaching an viewers of over 100,000 in London, and its collaboration with Netflix, stranger issuesdrawing over 300,000 folks in its first Los Angeles manufacturing.

TodayTix Group’s acquisition of Secret Cinema will rework its cultural choices and permit it to serve audiences and companions in basically new methods. Secret Cinema will preserve its management group, and the manufacturers and companies will function individually. TodayTix Group will present its frictionless expertise, viewers insights, and unparalleled cultural data to assist Secret Cinema broaden geographically and creatively develop its choices and viewers.

The acquisition will permit Secret Cinema to develop in two essential methods:

  • Geographic: Up to now, Secret Cinema has principally operated within the UK, other than Royal On line casino in Shanghai and Arcane and stranger issues in Los Angeles. This deal will permit Secret Cinema to gasoline its worldwide progress, increasing to the USA in 2023, with a US-national tour deliberate for Might 2023, in addition to a everlasting location in Los Angeles.

  • Format: For probably the most half, Secret Cinema has produced short-term reveals. Now, they are going to be creating open-ended theatrical runs to permit extra followers to expertise the immersive occasions. And the corporate is searching for a everlasting location in London as effectively to raised serve each audiences and companions.

There might be further thrilling bulletins within the coming months.

“TodayTix Group’s acquisition of Secret Cinema is a game-changer for culture-seekers, the theater {industry}, and the movie and tv industries alike,” mentioned Brian Fenty, co-founder and CEO of TodayTix Group. “TodayTix Group has a large viewers searching for wealthy content material and Secret Cinema has probably the most coveted assortment of IP that it turns into superb, immersive theatrical experiences. By connecting Secret Cinema with TodayTix Teams’ frictionless expertise and intimate understanding of our tens of millions of consumers, we are going to amplify the whole lot they’ve constructed into probably the most tailor-made and high-quality leisure expertise obtainable to audiences globally.”

Merritt Baer, ​​co-founder and President of TodayTix Group provides, “We couldn’t be extra happy that Secret Cinema is becoming a member of our rising portfolio of manufacturers and we’re thrilled to convey the Secret Cinema expertise extra broadly to the US in 2023.”

Based in 2007 by Fabien Riggall, and owned and pushed by Lively Companions since 2016, Secret Cinema has taken the world of immersive experiences by storm. From grassroots movie screenings in deserted London buildings to large-scale productions in among the most spectacular areas worldwide, Secret Cinema creates 360° participatory Secret Worlds the place the boundaries between performer and viewers, set and actuality are continually shifting. With over 70 productions up to now, together with Stranger Issues, On line casino Royale, Blade Runner, Again to the Future, Star Wars, and Alien, Secret Cinema takes audiences to secret areas, encouraging them to decorate as a part of the solid and turn into a part of the story of a few of their favourite movies and TV sequence.

Within the final 12 months, Secret Cinema’s productions within the UK have included Netflix hit, Bridgerton; Arcane (League of Legends)its first title based mostly on a online game; Ghost Busters: The Gates of Gozer, Secret Cinema’s first digital-only present; and 1990’s cult basic, Soiled Dancing. guardiansofthegalaxy, the corporate’s first main Disney title, is now enjoying in London.

Max Alexander, CEO of Secret Cinema, mentioned: “It has been a rare two years for everybody in leisure, as we emerged from a number of lockdowns and restrictions to the present value pressures of placing on our reveals. Regardless of this, Secret Cinema stays an distinctive producer of unforgettable, immersive experiences. Now with the backing and distinctive experience of TodayTix Group, it may well fulfill its true potential and produce suspense and spectacle to much more Secret Cinema goers world wide.”

TodayTix Group has acquired a number of manufacturers which can be leaders in cultural experiences, together with Encore, Broadway Roulette, Goldstar, and Present-Rating, and in addition operates TodayTix. With an ever-expanding world community of theatres, producers, and cultural establishments, an expansive portfolio of manufacturers, frictionless expertise, and huge knowledge and insights, TTG is on the forefront of the digital transformation of tradition. Barron Worldwide Group, LLC acted as a strategic advisor to TodayTix Group.

About TodayTix Group

TodayTix Group is the worldwide e-commerce chief for cultural experiences. TodayTix Group designs frictionless e-commerce experiences by way of revolutionary product design and industry-leading expertise. Via its highly effective shopper matchmaking expertise and expansive portfolio of manufacturers, together with TodayTix and Goldstar, TTG has an intimate understanding of its tens of millions of consumers, permitting TTG to optimize accomplice relationships by offering unparalleled entry to engaged audiences, producing significant income, and reworking the best way tickets are bought. And with an ever-expanding world community of 20,000 theatres, producers, and cultural establishments, frictionless expertise, and huge knowledge and insights, TodayTix Group is on the forefront of the digital transformation of tradition. To study extra, go to

About Secret Cinema

Secret Cinema is the worldwide pioneer of immersive storytelling. Created by Fabien Riggall in 2007, Secret Cinema has revolutionized the best way audiences expertise tradition and nightlife. The viewers turns into characters in richly imagined, immersive worlds. From grassroots movie screenings in deserted London buildings, to out of doors festivals and huge scale productions in vacant and deserted areas, Secret Cinema has regenerated total areas it has staged its productions in.

At Secret Cinema, the boundaries between performers and viewers, set and actuality, are continually shifting. Fusing music, artwork, theatre, and dance, Secret Cinema creates distinctive areas for social encounters, adventures and discoveries the place the world’s biggest movies and TV diversifications come to life and satisfies a want to fill the void left by an over-saturated technological world. Secret Cinema has placed on experiences throughout London, Shanghai and Los Angeles, to a lot acclaim. To study extra, go to

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